Additional
Articles for June 2004 Issue
Startup.journal.com
This month’s Web site was
created by The Wall Street Journal Center for Entrepreneurs and despite
its name is by no means only for those who are starting a business.
In an overview the editors write, “When you visit StartupJournal.com,
you’ll see our main page, which lists current stories and leads
to our extensive resources. The main page is updated every business day,
so visit often to keep up on the news and trends that affect you.”
The overview then goes on to list the variety of topics available. They
include “Businesses for Sale” which enables a search of “online
databases of thousands of existing companies from around the country
and abroad that are now for sale.” In the same vein the site also
lists “Franchise Opportunities.”
Other topics include the creation of a business plan. StartUpJournal
features an online business plan which can help the novice create a first
draft of a business concept.
The site provides a “Trademark Search” which allows the reader
to “search a database of trademarks, Web addresses and other intellectual
property rights to see if the name you want to adopt is available.”
In addition the Web site offers columnists specializing in topics of
interest to entrepreneurs, “practical advice and guidance for entrepreneurs
from planning to executing...business ideas,” a way to research
what “other small businesses have done when they were in your shoes,” franchising,
and financing (“From maxing out credit cards to your IPO, learn
about the many methods entrepreneurs are using to finance their dreams.”)
Finally the site contains a section on Technology as well as “practical
advice and guidance for newly launched startups and those planning to
end their tenure.”
We found it impossible to visit the site without reading a couple of
articles each time. One feature which caught our eye was a quiz authored
by Joseph R. Mancuso entitled “Test Your Aptitude For Entrepreneurship.” We
learned that the one article of furniture that a successful entrepreneur
is likely to take from job to job is a chair and the correct conclusion
to “The only necessary and sufficient ingredient for starting a
business is: 1. money 2. a customer 3. a product 4. an idea.”
(http://www.startupjournal.com/howto/soundadvice/20030317-mancuso.html)
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